Privacy Policy
Introduction
Your privacy is important to Morning Juliette. This Privacy Policy explains how we collect, use, process, and disclose your personal data when you interact with our website, social media, or other platforms. By using our website or services, you acknowledge and agree to this Privacy Policy.
Morning Juliette Pte Ltd (“Morning Juliette”, “we”, “us”, or “our”) is committed to complying with Singapore’s Personal Data Protection Act 2012 (“PDPA”) and related laws.
Definitions
For clarity in this Policy:
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Personal Data – Information that identifies you, either on its own or together with other information we have or are likely to have access to. This includes data defined as “personal data” under applicable laws.
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Website – www.morningjuliette.com
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Social Media – Morning Juliette’s Instagram account, and any other social media accounts we may operate in the future.
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Platforms – Collectively, our Website and Social Media accounts.
Collection of Personal Data
We may collect the following types of personal data:
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Name, email address, phone number, mailing or delivery address
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Payment information processed via Shopify Pay
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Marketing preferences (newsletter subscriptions, promotional emails)
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IP address, device and browser data
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Browsing or shopping behavior on our website
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Other information you voluntarily provide to us
How we collect your data:
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When you visit our website and accept cookies
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When you sign up for newsletters or promotional emails
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When you make purchases via our website
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When you interact with us on Instagram or via email
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Through third-party analytics and tracking tools
Mandatory Data: Some information, such as payment and shipping details, is required for transactions. Without it, we may not be able to process your purchase.
Use of Personal Data
We use your personal data to:
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Process your orders and payments
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Provide updates, newsletters, and promotional offers
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Respond to your inquiries or feedback
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Improve our website, products, and services
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Customize content and marketing communications to your interests
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Conduct analytics and understand website usage patterns
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Comply with legal or regulatory obligations
Sharing of Personal Data
We may share your data with:
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Shopify (payment processing)
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Delivery or logistics providers
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Marketing or analytics service providers
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Law enforcement or regulatory authorities, if required by law
We will not sell your personal data to third parties.
Cookies and Analytics
Our website uses cookies and analytics tools to enhance your experience, track browsing behavior, and serve relevant content.
You can control cookies via your browser settings. Disabling cookies may affect the functionality of our website.
To opt-out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout.
Links to Third-Party Websites
Our website may contain links to external sites. We are not responsible for the privacy practices or content of these websites. Please review their privacy policies independently.
Access, Correction, and Deletion
You can:
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Access or update your personal data by contacting us at hello@morningjuliette.com
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Request deletion of your personal data. Note that deletion may prevent us from fulfilling orders or services
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Opt-out of newsletters or promotional emails via the link in the email or by contacting us
We will process such requests within 30 days, subject to legal obligations.
Retention of Personal Data
We retain personal data only as long as necessary for our business, legal, or financial obligations. When no longer needed, data will be securely deleted or anonymized.
Security
We take reasonable measures to protect your data, including secure storage and industry-standard practices. However, no online system is 100% secure. You are responsible for keeping your passwords confidential.
International Transfers
Your personal data may be stored or processed outside Singapore. In such cases, we ensure a standard of protection comparable to Singapore’s PDPA.
Amendments
We may update this Privacy Policy from time to time. The most recent version will be posted on our website.
Governing Law
This Policy is governed by the laws of Singapore.
Contact Us
For questions about this Privacy Policy or your personal data, contact our Data Protection Officer at:
hello@morningjuliette.com
Effective Date: February 2026